When it comes to online sales and customer conversion, connecting with your potential customers is the most important element. You need to provide the customer with what they are looking, and what better way than to do it with their eyes by using video.
The first step to listing your product has usually been through describing your products with as many keywords and descriptive language as possible. That is because, after your product photo, your product description is the information people turn to when trying to make a buying decision. The better you describe the need for the product better are your chances of convincing that customer into a sale.
Product descriptions do not have to come in simple text or images. Video can be a strong influential technique that takes your presentation of the product from simply claiming that it is remarkable to visually demonstrating it.
If a picture is worth a thousand words, a product video is worth even more. Video lets you tell a visually engaging story that adds clearness to the reality of what the product looks like, to the customer through the online shopping experience. It creates trust by showing that the product is real and so are the people that make it. Let’s face it, the truth is that people vastly prefer watching over reading.
Considering that video now appears in search results listings and that viewers are more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore.
Ortery Technologies routinely supplies companies with solutions that allow them to capture professional videos of their product. For eCommerce product photography adopting the right technology can help improve the service you offer and increase sales. Do not be left behind, start offering video product photography online and reap the benefits what consumers want. Here is an example of what you can achieve (click here). At Ortery Technologies, we say, «Let your pictures do the talking®!».